Telefónica has announced that it is expanding its machine-to-machine (M2M) partner programme to Europe.
 
The Spain-based operator first launched its m2m Global Channel Partner Program in the US. 
 
More than 80 companies enrolled in less than seven months and 90 companies are already in the process of joining. The goal for this year is to enroll a total of 250 partners, the operator said.
 
Rafael García Meiro, Telefónica Digital’s Global Partner Sales Unit Director, commented: “We’ll continue moving forward by developing the programme in other Telefónica regions and adding more Telefónica products to our portfolio, using the same proven partnership model.”
 
Telefónica is part of an alliance of seven global operators, including KPN, NTT DOCOMO and Vimpelcom, who use Jasper Wireless’ M2M platform.
 
This was set up to rival the Global M2M Association founded by Deutsche Telekom and Orange in 2011. It also counts Telecom Italia and TeliaSonera as its members and the project aims to offer M2M applications that run across the combined footprints of the four operators.
 
According to a report published by Juniper research last week, the M2M market is set to hit €15 billion by next year.  
 
This followed two other reports in January. Europe will be the most valuable region in a global M2M market worth €40 billion in 2017, according to IDATE Research, while Ovum is forecasting that worldwide operator revenues from M2M services will more than treble over the next five years to reach €33 billion.
 
Read more:

Opinion: Strategic cooperation key to unlocking the promise of M2M 

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