Vodafone has unveiled a mobile phone in partnership with Facebook that has been specifically designed to put the social networking platform at the heart of the handset.

The device, called the Vodafone 555 Blue, has Facebook built into its core. As a result, Facebook messages appear in the handset’s inbox alongside texts and email, photos are shared with a single click, while Facebook profiles are automatically synchronised in the phone’s address book.

“The mobile internet plays a central role in the daily lives of more than 87 million Vodafone customers, many of whom are avid Facebook users,” explained Vodafone’s Group Terminals Director Patrick Chomet.

The phone, which was built by TCL, will be distributed globally but no pricing structure has been announced.

“Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next stage for an affordable mobile device,” said Henri Moissinac, Head of Mobile Business, Facebook.

 

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