KPN subsidiary E-Plus has chosen to implement a new solution from hybris as it looks to improve its e-commerce offering.
Germany’s third largest mobile operator has selected the vendor’s B2C Commerce Suite as the foundation of its new “Telco 2.0 omni-commerce system”.
hybris claims its platform enables a seamless cross-channel consumer experience by giving operators the ability to manage all product information and relationships on a master data management system, while customers get a single view of product and plan offerings from any device.
The vendor added that E-Plus would be able to create a “personalised customer experience” and develop future business models, such as marketplaces for trading in used mobile phones.
The first phase of the project went live in November.
According to European Communications latest customer experience survey, providing a consistent customer experience across the various channels is one of the biggest challenges that operators face. Click here to share your views.
Volker Glaeser, Digital Platform Director at E-Plus, said the hybris platform has “a unique functional fit to the telco industry’s requirements and, exceptionally important to us, [a] fast time to value.”
hybris CTO Moritz Zimmermann added: “As telcos seek additional revenue sources such as over-the-top (OTT), cloud services and value-added services (VAS) sold to small businesses and consumers, and as many telcos enter the streaming video and digital content businesses, they are increasingly experimenting with pioneering selling models.”
KPN is in the process of selling E-Plus to Telefónica for €5 billion.
However, Germany’s Federal Cartel Office filed an application to the European Commission in November requesting that the deal be referred to the German competition authority.