Deutsche Telekom has extended its partnership with Evernote to cover its entire European footprint in a bid to differentiate itself from rival operators.
In March 2013, the operator signed a deal with Evernote, an app that allows users to take notes, clip webpages, snap articles, create to-do lists and record audio using their mobile phones, that saw it offer the service in its home market.
This has now been expanded to all 12 markets where DT operates mobile businesses.
Evernote will be pre-installed on the Android OS in DT’s handset portfolio over the course of the first quarter of 2014 in 11 markets, with the Austrian market to follow early in the second quarter.
The deal does not cover the UK, where DT has joint venture with Orange under the EE brand.
In a statement, DT said the partnership is “another building block” in its strategy to differentiate itself from its competitors by offering “the broadest range of innovative services possible”.
It added: “The DT Group is positioning itself across Europe as the operator that provides added value over and above its core competencies.”
In December, the operator signed a strategic partnership with Twitter.
Claudia Nemat, Board member for Europe and Technology at DT, commented: “We are proud to have been able to put together and launch such a comprehensive international partnership across 12 markets in just four months. Partnerships like these enable us to provide our customers across Europe with access to an increasing number of innovative online services.”
Evernote, which currently has over 4 million users in Europe, also signed a deal with Telefónica last August that saw the Spain-based operator offer the service to customers in South America.
Ops and apps – never the twain shall meet?