Vodafone Global Enterprise (VGE) has won a multimillion euro deal to become the communications partner for the UK's largest food producer Premier Foods.
The five-year deal covers fixed and mobile voice services as well as an upgraded, managed network linking all of Premier Foods’ sites.
Premier Foods supplies its retail and wholesale customers with brands such as Hovis bread, Mr Kipling cakes and Sharwood’s Asian foods.
Gavin Darby, CEO of Premier Foods, said reducing complexity is “a key part” of his company’s strategy to drive growth.
Mark Vickery, Group Information Services and Change Director for Premier Foods, added: “I see this single source agreement as an important step in supporting the company’s plans to simplify the organisation, improve operational efficiencies and enhance collaboration.”
The deal follows one VGE made last November with UK private healthcare provider BMI to implement its Profile Manager solution, which allows people to separate work and personal information on the same device.
However, in common with its competitors VGE is struggling to turn these headline-grabbing deals into positive figures on the balance sheet.
Overall enterprise service revenues were down by 4.5 percent as a result of “intense” price competition, in the company’s most recent financial results for the six months to the end of September 2013.