Belgian mobile operator BASE has become the latest operator to offer 4G LTE services for free.
The KPN subsidiary launched its 4G LTE service in November last year and now operates the next-generation network in 14 cities in the 1800 MHz band.
Previously BASE offered 4G LTE on three specific plans, starting at €39 for consumers and €30 for business customers.
However, in a statement, Belgium’s third largest operator said: “Whether the customer is on a €5 prepaid rate or on a €59 post-paid account, BASE is happy to let everybody join in on the fun of its super-fast 4G network.”
Market leader Belgacom does not charge extra for its 4G LTE services while other rivals Mobistar and Telenet have yet to launch their 4G LTE networks.
Last year, BASE saw revenues fall by 9.5 percent to €728 million due to “continued price pressure”, according to KPN’s annual report. The ARPU of postpaid customers fell from €40 to €33 over the 12 months, meanwhile.
Operator pricing strategies of 4G LTE have become a key battleground across Europe. In France, for example, the entrance of Free Mobile has forced a price war between Orange, SFR and Bouygues.
[Read more: Orange joins French 4G LTE price war]
Last week, Bouygues announced it had lost 108,000 mobile customers in 2013.
Vodafone said an “aggressive” price war accounted for a down 13.3 percent fall in revenues in Italy in 2013.
In the UK, meanwhile, 3 announced it was offering 4G LTE for free in an attempt to differentiate itself from market leaders EE, O2 and Vodafone.