Finland-based DNA is the latest operator to strike a partnership deal with OTT music streaming service Deezer.
DNA said it will introduce the Deezer Premium+ service at half price for six months for the subscribers of its Äly, Veppi and Rajaton plans.
Jarkko Utriainen, Director of Business Development at DNA commented: “We want to offer diverse entertainment services to our customers and, according to our studies, there is significant demand for a music service in particular. Deezer is an interesting new challenger with a desire to become Finland's favourite music service.”
According to a December 2013 survey by EE, music takes up eight percent of the 4G LTE traffic on its next-gen network.
France-based Deezer currently has more than five million paid subscribers in nearly 200 countries around the world. It rivals Scandinavian firm Spotify, which has six million active paying subscribers.
Both Deezer and Spotify offer users access to more than 20 million songs for free with adverts or monthly ad-free services costing up to €9.99.
The two companies have teamed up with operators to bundle their music service with mobile contracts in recent times.
Deezer CEO Axel Dauchez said in September in that it had more than 25 active deals with operators around the world.
Spotify, meanwhile, has signed 20 so far. The OTT provider teamed up with Vodafone last year after offering its service free for the first six months on Vodafone’s Red 4G-ready plans.
Napster owner Rhapsody International is another challenger in the music streaming market. The music service signed similar deals with Telefónica and SFR last year.