Deutsche Telekom has beefed up its enterprise offering by launching a new campaign aimed at capturing more small- to medium-sized enterprise (SME) customers.
The self-styled SME Campaign includes a partner programme for SMEs in Germany aimed at systems houses, software vendors, marketers, hosters, and M2M start-ups.
A network of regional providers will advise SMEs on behalf of DT and sell and install the operator’s IT products, such as cloud and M2M solutions, security focused German e-mail service De-Mail, as well as fixed network and mobile communication services.
DT said it plans to grow the network to 30 partners by the end of 2014 and boost revenues in the SME segment by €600 million.
In terms of specific services, DT announced an expansion of its partnership with Microsoft that sees the launch of a new DeutschlandLAN PBX, which includes instant messaging, shared desktop, telephone and web conferencing facilities, added to its public cloud services portfolio.
The carrier-grade, multi-client solution based on Lync integrates a maximum of 10 devices for each Lync licence.
Dirk Backofen, Head of Business Customers Marketing at DT, said the new product combined the operator’s core competencies in the areas of voice, data, cloud, IT security and end-to-end service with “the best unified communication product in the market, namely from Microsoft".
The operator also unveiled new cloud application for business marketplace called Teamlike. The application, which was developed by German firm mindsmash GmbH, enables business partners to share information securely online. Users can also have access to the platform from any Internet-enabled device.
Managed Workplace, Mobility for SAP and vCloud were the three new modules that DT added to its Managed IT Services portfolio.
Managed Workplace provides enterprises with complete managed workplaces, including all required applications, from the cloud while SAP solution gives mobile SME employees direct access to their SAP systems from any Internet-enabled device.
Meanwhile, the vCloud solution allows customers to order computing capacity based on VMware from the private cloud.
Further, DT announced that SMEs can place orders or inquiries through a new " Order Center for Business Customers", which, from mid-2014, will serve as the central point of access to the complete SME portfolio, including product information and recommendations.
Backofen commented: “The object of the SME campaign is to make firms in Germany fit for global competition in the areas of IT and telecommunications. SMEs are, for us, a mainstay of the German economy. Our plan is to support these firms as they progress into the digital world of cloud and IT."