Orange is to launch a preventive medical service in Cameroon in collaboration with the country's Ministry for Health.

My Healthline enables Orange Cameroon customers to access personalised advice on contraception, HIV/AIDS, sexuality and STDs from specialists by sending a text.

Orange will anonymise all questions, then transmit them to a medical service consisting of Cameroonian nurses and doctors.

After analysis, “reliable” medical information will be sent back to the customer in less than an hour. Each text costs the equivalent of €0.25.

Orange has 6.5 million customers in Cameroon, but the country has a ratio of just two doctors per 10,000 inhabitants (against 33 in France).

The service will be launched next month, and the France-based operator said it plans to extend it to other sub-Saharan African countries as well as extending the scope beyond sexual health.

[Read more: Orange Healthcare CEO Thierry Zylberberg discusses the latest m-health trends]

Meanwhile, Orange’s enterprise arm has won a five-year contract to transform the communications infrastructure of the world's leading medical and travel security risk services company.

Orange Business Services will redesign, consolidate and manage International SOS’s various networks across 118 locations in 50 countries.

OBS said the objective is to enhance International SOS’s ability to provide 24/7 in-time life-saving support to its members.

“Emergency response, medical aid and patient care have transformed over the last few years with technology,” said Yee-May Leong, Senior Vice President, Asia Pacific, Orange Business Services.

“Advanced communication solutions and network reach have become critical to deliver the benefits of modern healthcare and we are glad to be playing our part.”

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