Delia Bushell is the new Managing Director of BT TV and Sport following the unexpected departure of Marc Watson last month.

Bushell, who will join BT in July, is currently Chief Commercial Officer of Sky Italia, overseeing marketing and sales for its €2.5 billion residential business.

BT said she will set the long-term strategy for both BT TV and Sport, including overseeing the development and acquisition of content.

[Read more: BT Sport kicks off new era for content in the UK]

BT TV has a customer base of more than 950,000 homes and a roster of over 150 channels, including BT Sport, which has racked up more than 2.5 million customers, according to its latest financial report.

Last week, BT announced its Sports channels will join the list of content partners available on Chromecast, Google’s media streaming device.

[Read more: Google brings Chromecast to Europe, urges developers to launch apps]

Bushell commented: “BT is shaking up the UK TV market and I am thrilled to be joining at such an exciting time. Sport may have grabbed the headlines recently but the opportunity is far broader and I look forward to working with the team to build on the successes to date."

She will report to John Petter, Chief Executive of BT Consumer, who said: “Delia has an excellent track record of delivery and is an experienced top class executive. She helped Sky build a formidable triple play base and I am sure she will help us to build on our strong success with BT TV and Sport.”

Have you taken our third annual big data survey? Click here to share your views and be part of our Q2 issue

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms