Delia Bushell is the new Managing Director of BT TV and Sport following the unexpected departure of Marc Watson last month.
Bushell, who will join BT in July, is currently Chief Commercial Officer of Sky Italia, overseeing marketing and sales for its €2.5 billion residential business.
BT said she will set the long-term strategy for both BT TV and Sport, including overseeing the development and acquisition of content.
BT TV has a customer base of more than 950,000 homes and a roster of over 150 channels, including BT Sport, which has racked up more than 2.5 million customers, according to its latest financial report.
Last week, BT announced its Sports channels will join the list of content partners available on Chromecast, Google’s media streaming device.
Bushell commented: “BT is shaking up the UK TV market and I am thrilled to be joining at such an exciting time. Sport may have grabbed the headlines recently but the opportunity is far broader and I look forward to working with the team to build on the successes to date."
She will report to John Petter, Chief Executive of BT Consumer, who said: “Delia has an excellent track record of delivery and is an experienced top class executive. She helped Sky build a formidable triple play base and I am sure she will help us to build on our strong success with BT TV and Sport.”
Have you taken our third annual big data survey? Click here to share your views and be part of our Q2 issue