Virgin Media has become the first operator in the UK to offer a quad-play bundle featuring broadband, TV, mobile phone and landline services.

The company's “Big Bundles” can be tailored to individual families and extras can be added at any time. Prices start at £30 (€36.50) a month.

The Big Kahuna bundle offers 152Mb superfast broadband, a TiVo set top box, a home phone line, and a SIM with 250MB of data per month plus unlimited texts and minutes. Virgin also includes its TV Anywhere service, which allows its services to be accessed through a number of different devices.

Dana Strong, chief operating officer at Virgin Media said: “Our fantastic new bundles deliver unprecedented value as standard. For the first time, households will be able to get the best broadband together with the UK’s best value mobile SIM, as part of a bundle perfectly tailored to the customer’s needs."

The move is a first for the UK market, with operators traditionally opting to compete on mobile contracts. EE offers fixed line broadband but none of the UK's four players offer television services.

Quad-play is being increasingly seen as a fertile area for operators to move into as it improves ARPU. Mobile operators have been acquiring or eyeing fixed line companies in a bid to lock in customers into more lucrative contracts.

Vodafone is one such operator, paying €7.2 billion to buy Spanish cable operator Ono as it looked to build upon its broadband and Pay-TV portfolio.

At the time of the acquisition, Group CEO Vittorio Colao said the buy would create value for the operator, given the strong demand for unified communications packages. Six months previously, it bought German cable operator Kabel Deutschland for €7.7 billion.

[Read more: Analysts mull reasons behind Vodafone-Kabel Deutschland deal]

Have you taken our third annual big data survey? Click here to share your views and be part of our Q2 issue

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms