Portugal Telecom is taking over the customer loyalty services platform of digital wallet vendor CardMobili.

The cloud-based technology, which has already been integrated into the operator's consumer offering, will be rebranded as MEO CardMobili.

MEO replaced PT’s Telecomunicacoes Moveis Nacionais (TMN) brand earlier this year as part of a strategy to promote the company's quad-play bundle offering.

[Read more: PT continues transformation as MEO brand replaces TMN]

MEO CardMobili allows consumers to save their loyalty cards and coupons to their mobiles, eliminating the need to carry around paper and plastic cards.

PT said the move will enable it to optimise its own digital wallet services, increase interaction with their customers and develop a more convenient service.

Quoted on the CardMobili website, PT Director of Multiplatform Content and Data Tiago Silva Lopes commented: "[Our partnership with CardMobili] will deliver tangible benefits - greater convenience and increased opportunities for interaction for our users, as well as an important new revenue stream and a new consumer channel.”

Meanwhile, CardMobili CEO Helena Leite said the move is part of a wider strategic decision by the vendor to focus on the B2B market.

"For us, this represents a very natural transition, ensuring seamless service continuity and a guarantee of its value to users and existing businesses. It also enables us to maintain our focus as a core technology provider in the digital wallet sector, building market share in partnership with leading global mobile network operators, financial institutions, utilities companies and retailers.”

Read more

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