Vodafone and Rogers Communications are to become exclusive non-equity partners in Canada after signing an agreement that will enable the two companies to explore business opportunities together.
Rogers is set to benefit from Vodafone's global reach and expertise in 4G LTE, while Vodafone will have the chance to expand its services into Canada.
The UK-based operator will roll out its 4G roaming into Canada, while the company's multinational customers are set to benefit from internationally managed services in the country.
The two companies said they also hope to open up potential revenue streams and reduce costs, while announcing plans to work together on unified roaming and voice solutions.
Rogers is the latest company to join Vodafone's Partner Market, which includes 30 telecom companies in 49 countries.
It is Canada's largest provider of wireless voice and data communications services in addition to offering cable TV and broadband services.
“We are delighted that Rogers has joined our successful Partner Markets community," said Vodafone CEO Vittorio Colao.
"Canada is an important market as we continuously expand our roaming capabilities across North America.”
Rogers is led by CEO Guy Laurence, who left Vodafone last September as head of its UK division.
He commented: “We’re focused on significantly improving our customers’ experience and believe that the knowledge and resources we will get from this alliance will be a big benefit to our customers.”