Vodafone is reinventing its marketing strategy through a segment-led approach, according to the head of its new youth-focused UK brand VOXI.
Lycamobile has signed a sponsorship deal with NFL team the Jacksonville Jaguars to launch new marketing initiatives in the US and UK.
Telekom Austria Group (TAG) is rebranding all of its opcos as A1, as it looks to capitalise on the trading name’s success in its home market.
Irish operator eir is on its third major rebranding project in a little over two years, having simplified the eircom brand in late 2015, and brought Setanta Sports under its own moniker last summer.
Vodafone UK has launched a new sub-brand featuring zero-rated messaging as it looks to get down with the under-25s.
By Tom Erskine, CMO, One Door
Sky has launched a loyalty programme as it looks to improve its customer experience and reduce churn.
Ireland’s eir is to rebrand its low-cost mobile operator Meteor later this year, promising better value and increased innovation.
O2 has renewed its deal to sponsor music venues across the UK, and said it plans to introduce technology that can track the amount of calories burned by the audience.
Lycamobile is to launch an MVNO service in Ukraine “imminently” after striking a deal with Ukrtelecom.
Altice has hired Microsoft’s Nicolas Petit to be its new Chief Marketing Officer.
Proximus has hired the Chief Marketing Officer of Canal+ to lead its consumer business unit.
Three UK has appointed the former Head of Brand at O2 as its new Chief Marketing Officer.
Vodafone has implemented new rules designed to ensure that its products and services are not advertised on outlets that promote hate speech and fake news.
VEON has appointed Huawei veteran Roland Sladek to drive its PR as the operator continues its attempt to reinvent itself as a tech company.
Altice will become a major brand in the telecoms world as the owner of Portugal Telecom and SFR unveiled a new global identity.
The arrival of credit services will be key to driving customer acquisition at Orange Bank, according to the operator's Chief Marketing Officer, who describes the new service as a "once in a decade opportunity".
Swisscom’s no-frills offering for digital natives is two years old. Head of Wingo Cyrill Wick provides an update on the service, including the launch of mobile
Netflix is to spend over $1 billion on marketing this year as it looks to boost subscriber numbers.
Telekom Austria Group (TAG) is rebranding its Slovenian subsidiary as it seeks to hit growth and efficiency targets.
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