By Jonathan Plant, Senior Marketing Manager, Openet
Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services.
Vodafone is the latest European operator to attach its name to eSports after agreeing a sponsorship deal with ESL.
Telefónica’s wholesale arm wants to help fellow mobile operators improve their marketing campaigns with a new service.
Deutsche Telekom has cemented its position as the most valuable telecoms brand in Europe, as Orange overtook Vodafone and Telecom Italia (TIM) delivered the highest growth among the continent’s leading operators.
Telefónica plans to help brands improve their marketing strategies with a new AI-powered mobile app notification platform.
Orange deployed four top executives to London last week to showcase how innovative they are being in Europe, although impressive recent financial performances continue to be driven by good old-fashioned connectivity.
Operators need to work harder to promote the benefits of sponsored data, according to a new report.
Ismail Butun joined Turkcell from Nestle in 2016. He discusses the importance of brand, being able to speak the language of digital and the launch of an internet-only tariff
Olivier Crucq, who leads marketing at Proximus’ residential division, discusses millennials, Belgium’s two distinct cultures and fibre.
By Jennifer Kyriakakis, Founder & VP Marketing, MATRIXX Software
The UK advertising regulator is introducing new rules to crack down on misleading speed claims by broadband providers.
If you missed the launch of Three UK’s sub-brand Smarty on 31 August, you were not alone.
Telekom Austria Group has put an A1 in front of its corporate name as part of a rebrand designed to showcase the company as having “a powerful unified market presence”.
Vodafone is reinventing its marketing strategy through a segment-led approach, according to the head of its new youth-focused UK brand VOXI.
Lycamobile has signed a sponsorship deal with NFL team the Jacksonville Jaguars to launch new marketing initiatives in the US and UK.
Telekom Austria Group (TAG) is rebranding all of its opcos as A1, as it looks to capitalise on the trading name’s success in its home market.
Irish operator eir is on its third major rebranding project in a little over two years, having simplified the eircom brand in late 2015, and brought Setanta Sports under its own moniker last summer.
Vodafone UK has launched a new sub-brand featuring zero-rated messaging as it looks to get down with the under-25s.
By Tom Erskine, CMO, One Door
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