Deutsche Telekom is collaborating with nightclubs in Germany to launch a series of events targetting millennials.
Orange has retired the Méditel brand in Morocco as it continues to make the group name prevalent across its global operations.
Millennials have fragmented digital identities and refuse to be sold to, according to a new report that warned brands have a big job on their hands to keep up with this key demographic.
Sky Mobile will launch with a promise that customers can keep unused data for up to three years as it looks to differentiate itself in the UK’s crowded market.
European Communications’ CMO of the Year 2016, Vasyl Latsanych of MTS, says marketers should look beyond telecoms services and prepare to become future CEOs.
Introducing a hunter instinct and the art of storytelling were two topics that Chief Marketing Officers were keen to talk about at European Communications’ CMO of the Year award 2016.
O2 UK will continue to sponsor rugby in England after extending its partnership with the Rugby Football Union for another five years.
European Communications’ CMO of the Year 2016 is Vasyl Latsanych of Russia-based operator MTS.
Ireland’s eir has gone shopping for a new marketing chief at Tesco as it undertakes an organisational restructure.
Olaf Swantee is not shy about painting himself and the EE story as audacious and innovative, but admits his success in the "much missed" UK market was down to a network engineer.
HMD Global, the newly formed company looking to relaunch the Nokia smartphone brand, has appointed Nokia veteran Pekka Rantala as its Chief Marketing Officer.
Turkcell, Tele2 and the FTTH Council Europe have all unveiled new senior managers, while the former Chairman of Proximus has passed away.
MVNO Lebara has teamed up with Uber to offer customers money off the taxi service.
By David Peters, Founder and CEO, Emagine International
O2 UK has unveiled a new brand strategy that aims to position the operator as more than just a network.
The search for European Communications’ CMO of the Year 2016 is underway.
Orange’s Head of Global Sponsorships says she trusts crisis-hit Uefa as the company unveiled its strategy for the Euro 2016 football championships.
Mobinil has been rebranded as Orange Egypt as the French incumbent looks to boost the performance of its largest market.
The joint start-up incubator formed late last year by the innovation arms of European operators Deutsche Telekom, Orange and Telefónica, and Singapore-based SingTel, has been rebranded as Go Ignite.
Deutsche Telekom has once again been ranked as Europe’s most valuable telco brand.
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